Marketing Specialist – Paid Social, Search
Job Description:
- Work with key social media platforms primarily Facebook, Instagram, and TikTok
- Creating, implementing, launching, testing and optimizing paid social campaigns and strategies on a daily basis
- Working closely and collaboratively with internal creative, brand and technology teams to develop and execute integrated creative ideas, plans and strategies
- Partnering with external media agencies
- Developing and owning goals and performance metrics for your campaigns; monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement
- Presenting to senior leadership regularly on key business metrics, and progress to goals
- Partner with Product and Technology teams to develop deep analytics and tracking capabilities to read performance, optimize and achieve pre-determined targets in CPA and ROI
Requirements:
- 2+ years of in-house marketing experience and/or digital agency in paid social media marketing
- Rigorously analytical and data-driven, advanced quantitative skills; obsessed over the impact of your campaigns
- Must have deep experience in paid ads for Facebook, Instagram and preferably TikTok
- Expert knowledge of Facebook ads tools including Lookalike audiences, Dynamic Ads, Retargeting, etc.
- Strong knowledge in analytics and attribution tools including Google Analytics or equivalents.
- Able to design and understand comprehensive tracking system including cross-device attribution
- Strong experience executing online performance-based media objectives
- Startup minded, positive, hands-on attitude and nimble
- Ability to multi-task in a fast-paced entrepreneurial environment
Benefits:
- Health insurance
- Flexible work arrangements
- Professional development
